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Poppy Store in Santa Monica, CA

About.com Rating 4

By Stacie McClintock, About.com

Poppy Store, Santa Monica, CA

Poppy Store, Santa Monica, CA

Poppy Store, Santa Monica, CA
The Bottom Line
A sweet collection of classic styles for boys and girls in sizes infant through 12. A favorite of celebrities like Reese Witherspoon and Cindy Crawford, this baby clothes store is very selective in what baby clothes designers they carry. It's definitely worth stopping by.
Pros
  • Great designer wear.
  • You can shop in store or online.
  • Classic styles that are age appropriate.
Cons
  • Very limited clothing selection online.
Description
  • Located in the Brentwood Country Mart in Santa Monica, CA.
  • Co-owned by Jenny Belushi, wife of Jim Belushi.
  • The innocence of childhood is conveyed through the vibe you get when you walk through their doors.
Guide Review - Poppy Store in Santa Monica, CA
Poppy Store just opened this past February and is the brain-child of Jenny Belushi and her close friend, Heather Whitney.

Both mother's of younger children, they agree that many clothes available in today's market are just not age appropriate. When making their plans for Poppy Store, they decided to offer clothes, from a few selective designers, that would fill that void.

In the September 15, 2008 issue of People Magazine, Jenny Belushi admits, "I love age-appropriate clothing that has a pretty, clean look." She's clearly not alone as the store is frequented repeated by celebrities seeking great clothes for their little ones.

Although the online selection is quite limited at this time, I expect the raging success of their brick-and-mortar store to encourage a larger selection online very soon.

With designers such as Oeuf, Lucy Sykes, Tretorn, and their very own Poppy Luxe, you really can't go wrong and I expect that Poppy Store will enjoy a long, and fruitful, success.

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